Q. How do you start the creative process when styling events for photoshoots ... what's the first thing you do?
A. Photos taken at a party or event can end up being shot from any angle or distance. It's crucial that the design of the whole room looks just as cohesive as a close-up of the finer points — like a menu on a napkin. In the end, event images serve to tell different chapters of a visual story and form a collection.
Q. How do you incorporate detail without making the images appear busy?
A. I think a big part of styling — and many forms of art — is knowing when to stop. With photography, there’s the added benefit of being able to move and remove items even after you thought you we're done styling. The negative space in an image is important.
Q. What have you been up to lately?
A. I just finished a second shoot for Amazon Kitchen’s Event & Party Department. (Kelsey was responsible for the food styling on the shoot while Ashley styled the props.) Recently, a lot of my favorite work has incorporated styling a kitchen or dining room set and adding in food styling as well, such as a meal being prepped in a beautiful kitchen. I consider interiors and food two very different animals and when they come together it's a lot of fun.
We can’t wait to see Kelsey’s upcoming food stylings for Amazon (& more). Stay tuned at www.sallyreps.com.