Thursday, June 30, 2016

Wardrobe Stylist Joanne Plana-Anderson Discusses Denim

 Joanne Plana-Anderson Styles Denim Cut-Offs
From festival fringe and Chanel suits to ‘90s-style denim jumpers and inspired embroidery, denim has perhaps never been more ubiquitous—think a denim-first with Kanye West’s ripped jeans at this year’s Met Gala. So, it’s not surprising that many of us are feeling overwhelmed by the choices. Fortunately, we had a chance to chat with accomplished fashion/wardrobe stylist and denim aficionado, Joanne Plana-Anderson to help us navigate the denim scene. Joanne, AKA Jo, formally studied fine art & photography but had a head start in fashion at home assisting her mother – a remarkable seamstress. She has an infectious creative energy for all things fashion, including denim.

Q. What are your denim styling inspirations?
A. My personal denim styling inspirations are ones that I spot in the blink of an eye whether on the street, or through an old image of a railroad worker. Denim work wear is an obsession of mine, but I love how denim completely transforms more contemporary looks. I’m always on the hunt for polished denim since there are so many brands that make denim look "worn." For me, denim is at it’s best when you see it’s story told through it’s wear and tear.

 Jo Plana-Anderson Wardrobe Stylist

Q. Do you follow any denim experts on social media?
A. There are tons of really great denim blogs, but some of my favorites are the Bandit Photographer, Ruedi Karrer @swissjeansfreak — he is a dedicated denim-digger from Switzerland and has been sourcing denim from all over the world since ’73. Denim Dudes, Denim Hunters...the list goes on.

Q. Why the continued fascination with denim?  
A. The versatility. Denim truly is timeless.

Q. Favorite denim icon?
A. Some old favorites like Jane Birkin, Steve McQueen and Drew Barrymore — in the way she wore denim so effortlessly.

Q. What’s the trick to styling denim?  
A. Patience and dedication to the material, but that's usually the case with everything.

 Joanne Plana-Anderson Wardrobe Stylist Discusses Denim
Q. What trends are you looking forward?  
A. I’m always discovering new favorite obsessions! Most recently, I've really been set on the idea of formality, and not just in wardrobe but in everyday gestures as well. For example, on a studio day, I do love wearing those workout clothes, but at a creative meeting, I'm going to dress professionally. And, on that same studio day, if my photographer did an amazing job, I'm going to give them a call rather than sending a text. We need more of that. It's being respectful; adding a personal touch. Trends are set by people who respect themselves.

Thursday, June 23, 2016

Stylist Katie Laggis for Tommy Bahama Resort Has Our Full Attention

 Katie Laggis Stylist
Fashion stylist Katie Laggis may be a rarity these days. She grew up in the business on the other side of the camera, pursuing modeling until it became clear that her true calling was behind the camera, not in front. Always artistic, Katie continued with fashion design – sewing is in the family – then dabbled in photography before finding the perfect job as a stylist. Coming up in the industry, Katie brings to the client what you can’t teach — an eye. More than just making sure the clothes fit or an Instagram moment, Katie consistently creates a mood, a swagger, a connection to fashion. Without a picture, it’s hard to describe what Katie has, but 'it' captures our full attention.

Because Katie comes at her work with a strong aesthetic, she does best when asked to flex her creative muscles. With this shoot for Tommy Bahama Resort, the creative team got to do just that. After a day in the studio for an e-commerce shoot, Katie, in collaboration with photographer Devin Seferos, art director Lisa Fravel and hair and makup artist Kaija Mistral, had the chance to re-imagine the shoot. While Devin adjusted the lighting, Katie culled the racks and created a new narrative. The team happily spent a few hours testing the lights and playing with wardrobe, hair and makeup before sending the model off to catch her flight.

As a result, we are left with this striking image of beautiful model Amanda Mondale. It fully embodies the creative energy that came from being able to stop for a few hours, renew a connection to the product and spend the afternoon doing something purely for fun. 

Check out more of Katie's work at or

Wednesday, June 15, 2016

Photographer Brad Knipstein Joins Sally Bjornsen Represents

 R. Brad Knipstein Interior Photography

The team at Sally Bjornsen Represents is thrilled to welcome San Francisco interior photographer Brad Knipstein to our roster of talent. Brad’s aesthetic is rich and tactile and his photography pops with energy. He possesses a remarkable ability to bring texture to the surface of his images. Brad also brings with him an impressive client list including William-Sonoma, the Pottery Barn brands, Luxe Magazine, PlayStation and a number of prominent architects and interior designers. Behind Brad’s abundantly vibrant images is an artist that clients describe as low-key, very focused, an artistic collaborator and delight to shoot with. Brad’s ease behind the camera is no surprise given he starting working on his portfolio at the age of 12 when his grandmother gave him his first portfolio case to display his prints. Of course, that was back in the days of film where he crafted black & white fiber prints in a closet-turned-darkroom at his family’s home. To this day, Brad carries the same passion and enthusiasm for photography with him everywhere he happens to be. Brad's work is now on display at 

 Photographer Brad Knipstein

Thursday, June 9, 2016

Photo Stylist Kelsey Eads Can Do It All

Even in today’s transient design world of ‘here today, gone tomorrow,’ pop-up shops and flash retailing, it’s still best to be really good at one thing, just really flexible in doing it. And that’s just fine with prop stylist Kelsey Eads. Design is at the core of everything she does, but she’s perfected her craft by exploring a few different style-making avenues.

A successful photo stylist with clients like Amazon and Alaska Airlines, Kelsey draws on her experience as a wedding planner — not a typical career path for a commercial stylist. In 2005, Kelsey launched Sugarcomb — a wedding design and logistics service. Her experience creating beautifully-orchestrated weddings and events put her talents on display. It wasn’t long before her styling work or contributing advice was featured by various bridal magazines, including Brides.

As a photo stylist, Kelsey loves the excitement of weddings but is enjoying the more controlled environment of the studio. She continues to thrive on sets built, lit and styled to capture a story.

Visit to see more from Kelsey.