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San Francisco lifestyle photographer Marcy Maloy recenlty completed an in-store campaign for Frito Lay and Dallas agency the Marketing Arm. "The job was super fun," says Maloy who photographed the concepts in the Sonoma area of Northern California. "We had awesome talent, great weather and an agency client who knew exactly what she wanted. I was very pleased with the final product and the client was as well." The new Frito Lay work will appear in-store in early 2010.