Power Up with David Clugston's New Packaging for JIF Snacks

When iconic peanut butter brand JIF introduced their new snack line, JIF Power Ups, last month, The J.M. Smucker Company brought in commercial photographer David Clugston to capture everything we love about these yummy peanut butter bars. Having recently wrapped packaging photography projects for brands like Sahale Snacks, Loma Linda Foods and Julie’s Organic Ice Cream, clients recognize that David's food images stand out in a crowded marketplace. Even within the very specific packaging composition, David manages to bring his own style to the table and catch grocery shopper’s attention in the aisles—never an easy feat.  

The team was super happy with the work, the packaging was launched to rave reviews from customers.

"A happy client is always good," says David. "Our goal was to produce images that would literally pop off the shelves and it sounds like that's what's happening."  You can see more from David online here.