Eye Candy Every Which Way You Turn

Commercial interior photographer Brad Knipstein recently teamed up with Batch Founder and CEO, Lindsay Meyer, to photograph the retailer's fabulous, new design capsule. Batch is the brainchild of Meyer and her team of seasoned retail, finance and creative professionals – a team intent on disrupting the traditional retail experience with a totally new "contextual concept."

Meyer explains it like this:  "In an online-driven world, we wanted to create a place where our customers could experience and interact with new products before making a purchase in a comfortable, home-like context." 

Located in San Francisco’s Nob Hill, Batch lives in a 1916 meticulously-restored firehouse where, according to California Home and Design, customers can “forget the traditional shopping experience and prepare for something mercifully more pleasant.”

Brad, who has shot some of the most beautiful interiors in the country, loves the collaboration that happens with Lindsay and Batch, “Lindsay has a clear creative vision of every aspect of her company. She makes it so easy for me to execute on my end.” 

What's more, Brad is inspired by the evolution of the space. “The Batch showroom changes dramatically from season to season. I’ve photographed some gorgeous interiors, but seeing what she does with the space for each shoot is a real treat.”

Always a treat for us too! To see Brad's interior portfolio, visit us at www.sallyreps.com.