Brad Knipstein Showcases Benefit’s “Pinktorian” and We Want to Move in Now


Pink:  It’s shown to reduce aggressive behavior, offer a sense of connection and well-being, lend its appeal to gender movements and even made its way into technology via Apple’s rose gold iPhone. Last year, Pantone named Rose Quartz 2016’s color of the year along with Serenity, a cool, tranquil blue. No longer reserved for confections or little girl’s rooms, we’re taking pink seriously without typecast or judgment.
According to photographer, Brad Knipstein, who captures the interiors of some of the nation’s swankiest homes, pink is still having a major moment. Recently, Brad’s infectious imagery showcased Benefit Cosmetic’s “pink house” for the holidays. Benefit liked his work so much, they decided to use it for a profile in the popular lifestyle blog, Refinery29. Located near San Francisco’s Alamo Square, the Victorian — styled pink for the event — belongs to Brad’s friend and longtime colleague, gifted stylist, Rosy Fridman Strazzeri. (Wink:  Rosy’s name is aptly coincidental.)

Although Brad has photographed Rosy’s interior many times before, he noted this time, with so much pink—it was about neutralizing the walls to prevent a cast. “Rosy likes whites to a cooler point, while Benefit’s pink is a bit warmer than your average Valentine’s day pink. It’s more yellow. It was important for us that the walls stayed white.” 

We couldn’t agree more with Refinery29 — these images have our hearts collectively skipping a beat. To see more of Brad’s work, please visit www.sallyreps.com.


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