What could be better than snacking on Josh Grunig’s Standard Bakery sourdough bread and classic American treats? Maybe only snacking on these meticulously-sourced goodies while appreciating the artistic sensibilities of Seattle-based food & prop stylist Rachel Grunig. A match made in heaven? I think so.
The Standard Bakery (formerly Pocket Bakery) opened its doors earlier this spring in the 400 Fairview Building in South Lake Union — a move from it’s previous location as a pop-up in Seattle’s Central District. Lucky for Josh, his wife, Rachel, had a hand in styling the bakery. Rachel brings a unique, handcrafted element to every project she creates, and that’s certainly true for her work on the Standard Bakery. To fit with Josh’s simple, quality-driven approach to making food, Rachel sourced the décor and designed the “Bread Tastes Good” sign that fills the back wall, plus the menu and product cards. Her goal in styling the video, filmed by Patrick Kehoe, and the photography, shot by Alex Hayden,was simply to portray the bakery as honestly as possible. For Rachel, that meant capturing the scale of the space — intimate, light and airy – as well as the essence of the business — bringing pure, locally-sourced food to the community. You can almost taste the bacon, fig and blue cheese scones on the Web site. Visit www.standardbakeryseattle.com to see for yourself. For more from Rachel, go to www.rachelgrunig.com.