Ian Coble Shoots New Revo Campaign

Action sports and lifestyle shooter Ian Coble just completed a new Revo Sunglasses campaign with agency Factory Design Labs.  The images were shot in Telluride, CO and Arches National Park, UT and feature  model  Jimmy Chin, a professional Alpinist and Photographer.Chin is a sponsored athlete known for his first ascents in remote mountain ranges around the world. Additionally, he is photographer that shoots for National Geographic and the North Face." It's sort of a rarity when your model is also an accomplished photographer himself," says Coble. "The concept was to capture Jimmy in his two environments… skiing and rock climbing. The direction was to create lifestyle images versus action images that depicted both environments.Each activity required 6 different sunglasses. Each sunglass style required both a close up of the product and a lifestyle shot of the product with Jimmy. The Background panoramas help tell the story of adventure. The campaign will run worldwide online, in stores and in advertisements.