John Granen Shoots Video for California Closets

These days clients want photographers to be visual storytellers. And that means creating a visual story using various mediums, e.g. digital photography and video. This past season John Granen was tasked with giving California Closets a new brand look and feel in both still life photos as well as in video. John shot all day in each enviornment and then wrapped his day by shooting short editorial videos featuring homeowners talking specifically about their California Closet experience. John's brand "facelift" for California Closets can be seen in its entirety online at http://www.californiaclosets.com/. His video portion of the assignment is below. Watch and see.