Thursday, February 19, 2009

Henry Blackham Perfects Lehman Millet's Vision in Preproduction and Post


Last fall Henry Blackham was contacted by Lehman/Millett Boston to shoot an ad for the pharmaceutical company Abbott. The product was Vital Jr. a nutritional drink for children with digestive problems.

The concept was great. The idea was to put the important ingredients and features of the product on the signage of a concession stand at an amusement park, reinforcing the nutritional qualities of the drink as well as it’s market for kids. A Ferris wheel was highly desired.

The timeline was tight and the first challenge was to find a suitable location. After a lot of research, Henry and his producer came to the conclusion that no single location would meet all the needs of the client. They decided that to accomplish the creative goals of the agency they were going to need a mix of locations and props and then they would compose the final image in post.


They settled on using the Santa Monica Pier and renting a concession stand. Santa Monica Pier was perfect because it had a Ferris wheel, several buildings that were suitable for backgrounds and a large parking lot where the crew could park and shoot the concession stand. After many hours on the phone and online Henry's producer finally tracked down a concession stand that the client was excited about. The specific signage on the concession stand for the ingredients of the product was created in post.

After an intense week of permitting, casting, propping, and wardrobe shopping,
the shoot day went very smoothly and as planned. Henry and his team began with shooting the concession stand and flags, followed by the Ferris wheel, and then several buildings on the pier.

All the elements--concession stand, Ferris wheel, flags, buildings, background people, and clouds were combined in post.

After all was said and done Henry couldn’t keep his hands off the project. He was inspired to tweak the image a bit to create his own ironic approach to the image. In Henry's version he replaced the ingredients of the Vital Jr. with healthy eating ingredients, like broccoli, spinach and other vegetables. All foods that run counter to the foods you would normally see on a concession stand at the local fair.

February Sea & Sky--Thougts on Color and Design from Photo Art Director Andrea Austin


Enjoy by Day– Awe and Wonder at Night. There is something magical that happens when we are near the sea and open sky, and that magic is carried and recreated in our everyday lives. We collect shells to preserve memories of the sea's infinite design, ethereal charm, and breathtaking horizons; we sprinkle salt in our baths for relaxation that reminds us of the sea's healing properties; we light fragrant candles to recreate the tranquility of the ocean shore and the eternal sky.

It’s easy to recreate an atmosphere that embodies the sea and sky by designing open spaces that are filled with fresh air and natural light. Utilizing a range of blues, grays, whites, and golden light one can create a timeless restful palette. Colors from the sea and sky have inspired many designers across a braod range of mediums, from textiles, to pottery, to interiors. No one knows this better than the residents of Sidi Bou Said, a lovely blue and white village, perched on the cliffs overlooking the Bay of Tunis . The entire town is designed as a reflection of the sea, with strong threads of blue and white woven through the design and architechture of the village.

Recreating the state of mind and freedom one experiences when near the sea is easy to do. Candles, fabric, paint and some of natures keepsakes from summer trips to a sandy beach all help to create a "sea" sanctuary in your own home. And with the hectic times in our economy and our enviornment, it has never been a better time to surround yourself with the timeless gift of sea and sky.

Thursday, February 12, 2009

Sally Bjornsen is Proud to Announce the Addition of San Francisco based Lifestyle Photographer Marcy Maloy to her Roster of Talent


I am so excited to introduce all my clients and prospective clients to Marcy Maloy, lifestyle photographer. Marcy Maloy has earned a reputation in the industry for her special gift of directing and capturing the charm of kids and babies. Shooting for over 25 years has given her the opportunity to develop an amazing sense of compostion, style and timing. She grew up in England, France, Germany and Morocco and speaks French and Italian. Now based in San Francisco Marcy enjoys traveling nationally and internationally for assignments. You can see more from Marcy on my site at sallyreps.com or on Marcy's site marcymaloy.com.



Tuesday, February 3, 2009

I love representing interior photographers!




I love, absolutely love representing interior photographers. If for no other reason it helps me with my own creative vision. My photographers, Alex Hayden, John Granen and Kathryn Barnard come back from shoots with the most beautiful images that inspire me to think outside the box in my own house and in my office space. A while back Alex Hayden, http://alexhayden.com/ shot a beautiful loft in Portland Oregon for Better Homes and Gardens. The interior designer took a very traditional approach with furniture, color, lighting and art, yet the space itself is very modern and "lofty." She also included very modern stainless steel appliances and some really avant guard sculpture. Who knew? The juxtaposition between the two styles makes for a really fresh statement, particularly in these times when modern seems to rule. Alex's light and etheral style is perfect for this lofty eclectic home.