Photographer Henry Blackham Makes Saving Money with Geico Look Fun!

Henry Blackham, www.henryblackham.com, is not just an amazing conceptual advertising photographer but he is also a very skilled and talented retoucher. He recenlty completed a campaign for Geico with Costa Mesa based Hispanic Advertising Agency Casanova Pendrill,www.casanova.com. "The concept was about transformation," says Blackham. "Basically the message is your life can change dramatically when you save money on your car insurance. The assignment was to shoot the model before and after the transformation. We took creative licence with this and showed a comical and exagerated before and after.